Investor overview · October 2026
Still being charged after you asked to cancel?
Exitward is a product in development for Independent Yoga and Pilates Studios.
The problem
Independent Yoga and Pilates Studios
For yoga and pilates studio owners whose booking or membership software keeps billing, or auto-renews them into another long contract, after they've already asked to leave.
- "I spent THREE MONTHS of time and money on this. Now I can't get out of a year-long contract that does nothing but drains my bank account."
- One owner had to close their business bank account entirely just to stop a vendor charging a cancelled, non-functioning service.
- Support is responsive right up until you sign — then, by multiple owners' accounts, it disappears the moment you try to leave.
In their own words
Real quotes from the people who have this problem
Cancelling an unused subscription during a medical crisis should not require weeks of repeated explanations, confusing instructions, and another month of charges.
after 3 months of back and forth and email confirmation of an end date, we have not received the offboarding we requested and are still being charged.
I finally had to CLOSE OUR BUSINESS BANK ACCOUNT in order to prevent [Competitor] from continuing to fraudulently charge us for a service that was nonfunctioning and that I had already cancelled.
The evidence
Researched before anything is built
How it scores
Based on 6 direct quotes from 1 public site, each recorded with its source. Scores are 1–5, rated from that evidence.
The product
Exitward
Exitward handles the fight for you. Send your case — the vendor, the cancellation date, what you were told — and Exitward drafts and sends the formal cancellation notice citing the vendor's own terms, follows up on your behalf, and files the card-issuer dispute for any charge taken after that date.
- 01
Tell Exitward your vendor, your requested cancellation date, and what you were told — takes a few minutes.
- 02
Exitward drafts and sends a formal cancellation notice citing the vendor's own terms, in writing, with a timestamp.
- 03
If charges continue anyway, Exitward follows up on your behalf and files the card-issuer dispute for those charges.
Competition
What they use today, and where it falls short
| Today’s option | Handles the paperwork for you | Built for business contracts, not personal subscriptions | Starts the same day | Backed by a formal written notice |
|---|---|---|---|---|
| Fighting the vendor yourself by phone and emailReviewers describe support disappearing after the sale and disputes dragging on for months with no resolution. | Yes | No | No | No |
| Consumer subscription-cancellation appsBuilt for personal subscriptions like streaming and gym memberships, not a business fighting a vendor over a contested commercial contract. | Partly | No | Yes | Partly |
| A lawyer or consumer-affairs complaintExpensive and slow relative to a contract dispute measured in a few hundred dollars a month. | Yes | Yes | No | No |
| Disputing the charge with your bank directlyOwners still have to assemble the paper trail and argument themselves, which is exactly what reviewers describe losing weeks to. | No | No | Yes | Yes |
| EExitwardsends a formal cancellation notice citing the vendor's own terms the same day a case starts, then follows up and files bank disputes on the owner's behalf, instead of leaving them to fight it alone. | Yes | Yes | Yes | Yes |
Business model
A flat one-off fee per case
working price, not yet validated
Go to market
How we reach them
- NowThe founding-access page is built, with a Google search ad campaign aimed at owners searching while actively stuck in a cancellation dispute (built, paused).
- NextDirect replies to recent 1-star reviews describing post-cancellation charges, offering to send the first notice free as proof.
- LaterStudio owner Facebook groups and fitness-industry associations, once there's a track record of charges stopped.
Where we are
Validating demand before building
- Problem researchReal complaints collected from public sources and scored
- Demand test · nowFounding-member applications open at exitward.thinksimple.app, with a targeted search ad campaign built for it
- BuildOnly if the demand test shows people will sign up
Signup numbers will be shared here once there are enough to mean something.
Get in touch
Interested in backing Exitward?
We’re happy to talk through the research, the demand test and the plan.
For information only. This is not an offer of securities or financial advice. Exitward is in development; nothing described here is available yet. Market figures and charts are estimates built from the sources shown.